A pop-up activation at Stance’s Soho flagship raising funds and building awareness for Rihanna’s climate justice and disaster relief charity—the Clara Lionel Foundation. The event featured limited edition re-stocks of Fenty X Stance products, more information about the charity and its ties to Rihanna, and a surprise visit from Rih-Rih herself.

CLIENT: STANCE SOCKS

ROLE: CREATIVE DIRECTOR. ART DIRECTOR. COPY WRITER