A global campaign is positioning Alphabounce as the secret ingredient to the success of top team sports athletes worldwide, reinforcing Its Role as a running shoe designed specifically for non-runners, giving them the edge they need to “Run The Game.” Featuring Gareth Bale, Damian Lillard, Caroline Wozniacki, Beauden Barrett, Florencia Galarza, James Harden, Landon Collins, and Ning Zetao.

CLIENT: ADIDAS RUNNING

ROLE: ART DIRECTOR. COPY WRITER. STYLIST